As Creative Director at Linger, I collaborated closely with Tapestry to redefine the landscape of worship music through innovative brand identity and strategic marketing campaigns. I spearheaded the development of their brand identity, aligning it with Tapestry's mission to diversify and modernize worship music. My leadership extended to directing all content creation for their live sessions and managing the design process for their album covers. These efforts not only enhanced Tapestry's market presence but also broadened their reach, effectively connecting with a new generation of listeners. Our videos consistently received tens of thousands of views, with one standout video achieving 40,000 views on TikTok, revitalizing the worship music genre and expanding Tapestry's digital footprint